Prince Harry addressed the controversy surrounding his use of private jets over the summer as he launched the initiative Travalyst in Amsterdam Tuesday.

Harry, who faced criticism after being seen travelling on private jets to Ibiza and the south of France with his wife Meghan Markle and their baby son Archie, flew to Amsterdam on a commercial flight this week to launch the eco-tourism project.

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The royal, who has been working on Travalyst for three years, said during his speech at the A’DAM Tower: “We could all do better.

“While no one is perfect, we all have a responsibility for our own individual impact.

“The question is what we do to balance it out.”

The Duke of Sussex added, according to The Sun: “I am not a tourism or business expert. Sometimes the scale of the conservation crisis feels overwhelming and that individual actions can’t make a difference.

“I’ve certainly felt that – but I’ve learned that we cannot dismiss the idea of trying to do something, just because we can’t do everything.”

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We are excited to announce the launch of ‘Travalyst’, a global initiative striving to change the impact of tourism, for good. Partnering alongside key travel industry giants @Bookingcom, #Ctrip, @Skyscanner, @TripAdvisor and @Visa_US, our aim is to spark a movement to transform the future of travel, putting communities at the heart of the solution. We believe in the power and importance of travel. We also have a shared responsibility to our planet and to each other. • “I want to start with a little bit of background as to specifically why I’m here today, because as you may know, I am not a tourism or business expert, but through my travels I have observed the unique relationship between community and environment, and have noticed something alarming. There wasn’t the symbiosis or connection there needed to be and I wanted to understand why. I am one of those people fortunate enough to have a platform and I want to use it to tackle hard problems, in the hope of finding solutions…and that’s how Travalyst was born” – The Duke of Sussex The name #Travalyst comes from The Duke and partners viewing our role in sustainable travel as catalysts to accelerate positive changes in travel. Travel + catalyst = Travalyst #Travalyst aims to make travel more sustainable, to help protect destinations and benefit communities long into the future, and to enable consumers to make more environmental friendly choices whilst traveling. The Duke of Sussex, having invited the founding partners to start the conversation, believes that the organisations – with operations in nearly every country, hundreds of millions of customers that use their products every day, and business relationships around the world – have sufficient influence and the critical mass necessary to catalyse real system change in the travel industry, for the benefit of destinations, communities and ecosystems. To discover more about the new initiative, visit

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Harry has teamed up with, Sky Scanner, Ctrip, TripAdvisor and Visa for his latest project, which is hoping to help communities benefit more locally from visitors, educate people about sustainable travel and make it easier for people to make sustainable travel choices.

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