James Cameron says “people need to wake the f**k up” when it comes to climate change.
The Canadian director, who has included climate-conscious themes in franchises like “Avatar”, told Variety: “We’re going the wrong direction as fast as possible. I like to say that we’re like Thelma and Louise.”
“We’re driving straight toward the canyon at 90 mph with the radio cranked up and the top down.”
Cameron and his wife Suzy Amis are investors in the plant-based company Verdient Food and contribute to eco-causes such as Global Green and Oceana.
The filmmaker said, “We tried to find something that was less well understood and was a major lever that could effect change.”
“Food is a good one. It’s probably the second-biggest one. Well ahead is transportation. We all drive around in our Teslas and our Priuses and think we are doing a great job, but really we’re all assuaging our liberal guilt. The real solution is: change the way you live.”