David Hasselhoff takes aim at media pollution in his new music video.

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On Monday, Cleopatra Records released the official music video for “Open Your Eyes” by Hasselhoff. It features The Stooges’ James Williamson.

“Violence rules within our nation’s midst/Well, ignorance is their power tool,” Hasselhoff sings. “You’ll only know what they want you to know/The television cannot lie.” The chorus repeats, “Open your eyes, see the lies right in front of you.”

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The song was written in 1982 by New Church, but carries just as much weight in today’s media and political climates. It is the title track from The Hoff’s new album out Sept. 27.