Blake Shelton is giving up his spot on country radio for good reason.
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Country singer Craig Morgan, who is not currently signed to a record label, just released his song “The Father, My Son And The Holy Ghost” following the tragic death of his son Jerry in 2016. The 19-year-old died following a tubing accident on Kentucky Lake in Tennessee.
The lyrics include: “I cried and cried and cried until I passed out on the floor / Then I prayed and prayed and prayed till I thought I couldn’t pray anymore / And minute by minute, day by day, my God, He gave me hope / I know my boy ain’t here but he ain’t gone.”
Shelton took to Twitter Monday to promote Morgan’s song:
In the following days, Shelton started a chain of tweets encouraging everyone to download the track.
“Let’s go everyone..Tweet your favourite artists to retweet.. 74 spots to go.. We can do this. This is what country music is all about!!” he writes.
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By Tuesday, the song was already in the top 10; that’s when Shelton encouraged everyone to get it above his own hit single “God’s Country”.
“The Father, My Son And The Holy Ghost” continued to climb the iTunes country and all-genre charts, and by Wednesday, stars like Ellen DeGeneres, Gwen Stefani, Travis Tritt, and more were all getting behind the campaign.
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Early Thursday morning, Shelton tweeted the news that the song hit No. 1.
Morgan thanked Shelton for his support on Twitter: “Blake Shelton. You are an awesome friend and champion for country music.”
The “God Gave Me You” singer can relate all too well to Morgan’s loss. In 1990, when Shelton was just 14 years old, he lost his older brother Richie in a car accident. This inspired Miranda Lambert’s massive hit “Over You”, which was written by the former couple in Richie’s memory.