Beyoncé Insists Blue Ivy Is A ‘Cultural Icon’ As Battle With Wedding Planner Over Trademark For Name Continues

Beyoncé’s battle with wedding planner Wendy Morales over the “Blue Ivy” trademark goes on.

According to newly filed documents obtained by The Blast, Beyoncé continues to fight to get the trademark to her seven-year-old daughter’s name. However, Morales insists she’s already been using it.

In the docs, the wedding planner claims “consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world,” adding the whole thing “is frivolous and should be refused in its entirety.”

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Beyoncé is said to have pointed out that she’s after the term “Blue Ivy Carter” NOT “Blue Ivy”, allegedly adding Morales’ business is small with only “a handful of employees and weak online presence.”

The musician also accuses Morales of having “exhibited a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business.”

The docs continue, “Indeed, the circumstantial evidence, including Blue Ivy Carter’s fame, her interest in fashion and design, and her familial relationship with two of the most famous performers in the world all support BGK’s [Beyonce Gizelle Knowles] intent to use the BLUE IVY CARTER trademark in connection with building a brand consistent with Blue Ivy Carter’s interests and skills.”

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Bey adds, “Blue Ivy Carter is a cultural icon who has been described as a ‘mini style star’ and has been celebrated for her ‘fashion moments’ over the years. Her life and activities are followed extensively by the media and the public.

“Most significantly, Blue Ivy Carter has achieved a significant amount of fame, particularly at such a young age. She also has a noted and well-chronicled interest in fashion. Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand.”

The pair are said to have been locked in a dispute over the name for years.

ET Canada has reached out to Bey’s rep for comment.

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