Samuel L. Jackson Becomes First Celebrity Voice Option For Amazon’s Alexa Assistant

Say “what” again, I dare you!

Samuel L. Jackson fans will be hearing the actor’s voice a whole lot more now.

Amazon announced Wednesday that the “Pulp Fiction” star is set to become Alexa’s first celebrity voice thanks to a new Neural Text to Speech technology.

“He can tell you jokes, let you know if it’s raining, set timers and alarms, play music and more – all with a bit of his own personality,” Amazon said, according to the Sun.

Two versions of the star’s voice will be available – one family-friendly, and one not so family-friendly.

The company also revealed three new Echo hardware products; an Echo Dot with a clock, a new, updated Echo with better speakers, and the Echo Studio; a fancy speaker with 3D Audio and Atmos support, among other things.

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Amazon said of the new Echo Dot: “It has all the things customers love about the Echo Dot, but the team added a vivid LED to give customers access to the clock whenever you want it.”

“The Echo Dot with Clock can also display things like the temperature or alarm times.”

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“Best yet, if used as an alarm clock, you can simply tap to snooze your alarm for a few more minutes of sleep.”

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