Chance the Rapper is premiering music in a new way.
While most artists announce and tease new singles on Instagram, Chance took the next step and premiered his entire “We Go High” music video on the platform.
The visual, directed by Elijah Alvarado, follows the rapper as he drifts through the rain.
“I just dropped my newest video but I can’t put it on this app yet,” he teased on Twitter. “But if you have Instagram meet me over there for THE PREMIERE OF THE ‘WE GO HIGH’ MUSIC VIDEO.”
No word yet if the full “We Go High” music video will also launch on YouTube.