L.A. Kings Cover Taylor Swift’s Staples Center Banner In Hopes Of Lifting Hockey ‘Curse’

Is Taylor Swift the reason why the Los Angeles Kings have one of the worst records in the NHL?

Apparently it’s a belief that some L.A. hockey fans are taking seriously, albeit for a very weird reason.

It all dates back to 2015, when a banner was displayed in the Staples Center — home of the Kings — congratulating Swift for having the most sold-out performances ever in the arena.

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The placement of the banner, however, coincides with the 2015-’16 hockey season, which saw the Kings go from winning two Stanley Cups championships within a three-year span before completely tanking, twice failing to make it past the first round of playoffs and twice not even making it to the playoffs at all; last season, in fact, the Kings had the second-worst record in the entire league (ahead of only the Ottawa Senators).

The timing of the Kings’ downfall and the placing of the Swift banner has led some to believe the banner carries a curse.

As the Los Angeles Times reports, the team left nothing to chance during Saturday night’s home-opener game against the Nashville Predators, with the banner covered up in hopes of lifting the curse.

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While Staples Center president Lee Zeidman told the Times there are no plans to remove the banner, he said the decision to cover it up during Kings games was made “solely by the team.”

“The connection to our fans is our highest priority and through our engagement they have made it clear that the banner shouldn’t be part of their Kings game experience,” Michael Altieri, the teams’s senior vice president of marketing, communications and content told the Times. “We didn’t see an issue in covering it for our games and in fact see it as an opportunity to show our fans that we hear them.”

For now, the strategy appears to be working; the Kings beat the Predators 7-4, marking a victory not just for the team but also for believers in sports superstitions.

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