Kylie Jenner is cashing in on her viral moment.
The 22-year-old cosmetics queen has filed to trademark her now-famous catchphrase, “Rise and Shine,” ET confirms. According to the trademark website, Jenner has two separate trademark filings for both clothing and cosmetics. She also filed for a clothing trademark under “Riiise and Shiiinnee.”
Per the filings, the trademark could cover belts, bottoms, coats, dresses, footwear, gloves, jackets and many more articles of clothing.
People have been going wild for Jenner’s “Rise and Shine” moment. The eventual meme got its start in the reality star’s Kylie Cosmetics office tour video, in which she showed fans her workplace. The office includes a playroom for Jenner’s daughter, Stormi, complete with a crib for nap time, and that’s where the moment happens.
“We’re gonna wake Stormi up and get out of here, and show you guys her room,” she tells the camera in the clip, before entering her daughter’s room and crooning the now-classic “Rise and Shine.”
Since then, a slew of fans and celebs, including Ariana Grande, Miley Cyrus and Lizzo, have recreated the tune, or put their own spin on it.
Last week, Jenner also created jackets with the phrase and her face on it that fans can buy online. She also made a video in which Stormi jams out to a remix.
It turns out the trademark is already owned by New Jersey businesswoman and single mother Cathy Beggan. “I’ve spent years developing this product line and the Rise-N-Shine brand,” Beggan reportedly told The Blast.
Beggan founded Rise-N-Shine LLC in 2006 and serves as its president. It is a nutritional supplement and vitamin company. She also produces cosmetic products and clothing items with the name.
Since Jenner wants to use the trademark for cosmetics and clothes, Beggan argues Jenner’s “trademark filing infringes on our rights.”
“If Kylie is willing to sing a jingle for my company, we will consider licensing the phrase to her for use with certain non-competing products, in exchange for a reasonable licensing fee,” Beggan said. “I’m hoping for a positive outcome.”
Other reports suggested that Jenner sent a cease and desist to an Australian company Cased Clothing for using “rise and shine” but Jenner took to Twitter to set the record straight.
“Guys, please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters,” she wrote. “Rise and Shine was an unexpected moment.. I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago.”
She then followed it with second tweet, adding, “there are no law suits, no cease and desist letters. Happy Sunday.”
After news spread that Jenner was attempting to trademark the phrase, people on Twitter shared their thoughts.
For more “rise and shine,” watch below.
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