Lili Reinhart is the newest face of Covergirl.
The brand announced their partnership with the “Riverdale” actress, 23, on Wednesday, revealing they’re “excited” to have Reinhart join their Covergirl family.
“I have always been a huge believer in embracing one’s uniqueness and finding way to feel good in your own skin,” Reinhart said in a statement. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us.”
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Meet your newest @COVERGIRL 💄 I am pinching myself at the opportunity to represent such an iconic makeup brand and be the face of their newest line, coming very soon. As a COVERGIRL, my goal is to advocate for confidence & self acceptance in a world where so many young men and women feel compelled to change themselves. I can’t wait to start this journey. #EasyBreezyBeautiful 💋
She added, “I am so honoured to partner with Covergirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”
Erika Woods, Covergirl’s Vice President of Marketing, said Reinhart is perfect for the brand as the “Hustlers” actress has always been outspoken about body positivity.
At the 2018 Glamour Women of the Year Summit, Reinhart got real about body image, “I think about when I have kids in the future,” Reinhart said. “Will my daughter be self-conscious about gaining weight? Will she feel the need to explain her body or justify it to anyone as it changes? Will she feel that same need that I do now – to apologize to her peers and say, ‘My body doesn’t usually look like this,’ or ‘I’m just a little heavier than usual right now’? How utterly ridiculous is it that we even think about explaining the nature of our bodies to other people?”
“We’re excited for Lili to join our Covergirl family as she embodies a woman who is unapologetically herself – she is authentic, talented, and truly lives by what she believes in,” Woods said in a statement. “Each of our Covergirls have their own unique story and giving them a platform to share their personal view of beauty has always been a foundational reason behind the brand’s talent roster, It is truly an iconic moment to be inaugurated into a long line of Covergirls who represent culture, beauty, self-expression and individuality in an accessible and real way.”
Reinhart’s collection, which is yet to be announced, will drop next Spring.