Drake is lighting up for your health.
The “In My Feelings” rapper is teaming up with Canopy Growth Corporation to launch a new “Cannabis wellness company.” The new business is called the More Life Growth Company.
“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” shared Drake. “The idea of being able to build something special in an industry that is ever-growing has been inspiring. More Life and More Blessing.”
More Life Growth Company is based in Drake’s hometown of Toronto. The rapper holds a 60 per cent majority share in the company while Canopy owns a 40 per cent stake.
“When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products to the world,” said Mark Zekulin, CEO, Canopy Growth Corporation.
“Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets,” Zekulin continued.
Drake is no slouch when it comes to getting his business on. Aside from his successful music and touring career as a solo artist, Drizzy is the co-founder of record label OVO Sound.
He is also a global ambassador for the Toronto Raptors, developed the Bourbon-based whiskey Virginia Black, and has collaborated with Apple Music, Burger King, and Whataburger.