Donald Trump is apparently waxing nostalgic for the kinder, simpler days when he wasn’t the fourth U.S. president to ever face impeachment and his biggest decision was whether to fire Gary Busey or Lil Jon on “The Celebrity Apprentice”.
According to The Daily Beast, Trump is looking to reboot his reality TV career after he exits 1600 Pennsylvania Avenue, and has pitched “Apprentice” exec producer Mark Burnett on a version of his former reality show, tentatively titled “The Apprentice: White House”.
Citing three different sources “with knowledge of the situation” and another who is “close to Trump,” the president and Burnett “have sporadically kept in touch” since the 2016 election, with Trump said to be seriously considering an “Apprentice” revival.
“There have been several discussions between Burnett and Trump about ‘The Apprentice: White House’,” one source told The Daily Beast. “It is something Burnett thinks could be a money-spinner and Trump is very keen on doing.”
The plan would be to put a political spin on the “Apprentice” format, and produce it shortly after Trump leaves office in order to “take full advantage of Trump’s status as a former president of the United States and a newfound Republican kingmaker.”
According to another source, “They actually talked about an ‘Apprentice: White House’,” but “as far as I know, the discussion did not go far.”
According to an anonymous source who spoke with Burnett about the president, Burnett has made no secret of his “strong” relationship with Trump.
“Mark would say, ‘My relationship with the president is incredibly strong. I’m the most powerful person in Hollywood because of it. I could wipe the floor because of it.’ Mark has no shame,” the source alleged.
A spokesperson for Burnett, however, begs to differ.
“The quoted statements attributed to Mr. Burnett are absolutely false,” the spokesperson told The Daily Beast. “Among other things, the president and Mr. Burnett have not discussed making television shows in any shape or form.”