Vaping companies are targeting teens, and Trevor Noah is not here for it.
In a blistering segment on Thursday’s “Daily Show”, the host went after the vaping industry for using decades-old cigarette marketing tactics to sell nicotine to young people.
Noah took particular issue with celebrities endorsing vaping products.
“That’s just irresponsible,” Noah said. “Celebrities shouldn’t be endorsing addictive substances to their fans, which is why the only product I endorse is cabbage. Cabbage: It’s the one thing you definitely won’t get addicted to.”
The host is worried the battle may already be lost, though.
“It might be a little ‘too little, too late.’ Because countless teens are already addicted to vaping, and schools across the country are struggling with the outbreak,” he said. “Look, I think we can all agree that neither kids nor schools should be responsible for fixing this addiction crisis that companies like Juul have helped create. If anything, e-cigarette companies should be forced to pay for the damage they’ve purposefully caused.”