Canada’s classic drink has never been so fashionable.
Walter Craft Caesar introduces its new holiday mix with Fashion Santa at the helm of its festive campaign.
The company debuted its new commercial this week featuring Toronto model Paul Mason, who went viral as the “Fashion Santa” in 2015. Even Justin Bieber got a selfie with the model ahead of Christmas that year.
The ad has Mason representing the company’s holiday-specific mix, perfect for the Christmas parties in your life.
“I’m ecstatic to be teaming up with Walter Craft Caesar! It’s a natural fit as I’m a real Caesar fan and my holidays typically involve a Walter Caesar or two,” Mason said in a statement. “This year, I encourage all you holiday-lovers to fashion yourself a Caesar!”
The new Holiday Caesar Mix features “lobster stock (in place of clam juice) and is paired with fragrant sage and tarragon for a unique, ‘caesonal’ Caesar.” The updated drink will still feature the essentials with hot sauce and Worcestershire sauce.
Walter is also giving back during the Yuletide season as $1 CAD from every bottle of the new mix will be donated to Big Brothers Big Sisters of Canada with a focus on mentoring programs for youth.