The Weeknd has spent all week teasing his fans with new music.
At first, he was promoting a commercial with Mercedes Benz’s EQC campaign.
He then remembered that he also had a new song coming out at the same time.
“oh yah… and more new music tonight (in HQ😉),” he captioned a collection of photos.
The Canadian artist later shared a clip from the film he worked on with the car company that features his new song “Blinding Lights”.
“We are delighted about the collaboration with Abel Tesfaye, better known as The Weeknd”, said Bettina Fetzer, Mercedes-Benz’s vice president of marketing. “The cooperation was inspiring and gave us lots of new and creative impetus. Abel’s talent as the creative director and performer is the right combination for this unique Mercedes moment on the road to an electric future.”
The Weeknd also released another new song and music video, “Heartless”. Watch below: