The marketing team over at Ryan Reynolds’ Aviation Gin should be up for multiple awards. One, because of how fast they move and two, for their creativity.
Earlier this week, Monica Ruiz, a B.C. woman, went viral after starring in a commercial for Peloton. In the ad, her husband gifts her with the stationary bike which she is thrilled to receive, but many have called the commercial “out of touch” and “sexist.”
Thinking quickly, Aviation Gin released their own follow-up on Friday starring the same actress.
Ruiz sits at a bar with her two friends in awkward silence.
“This gin is really smooth,” she finally says.
“It’s okay, you are safe here,” her friend replies before the other lady adds in “we can get you another one if you like.”
“To new beginnings,” the women toast as she downs two martinis in seconds.
Reynolds shared the clip on his Twitter captioning it “exercise bike not included.”
After the gin commercial was released, Ruiz released a statement through her agency.
“I was happy to accept a job opportunity earlier this year from Peloton and the team was lovely to work with. Although I’m an actress, I am not quite comfortable being in spotlight and I’m terrible on social media. So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement,” it read.
“When Ryan and his production team called about Aviation Gin, they helped me find some humour in the situation. I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.”
Sean Hunter, who plays the husband in the Peloton commercial also spoke out about the negative feedback.
“People turned down a pretty dark path and it turned into a nasty thing,” he told “Good Morning America”. “Once something goes viral, and it turns viral, people jump on that negative bandwagon and start to create any dialogue they want.”