Ryan Reynolds is sharing his reason behind casting the “Peloton wife” in his latest Aviation Gin commercial.
According to the actor, he related to Monica Ruiz, who starred as the “Peloton wife” in the workout equipment’s controversial ad, after she faced recent backlash for the role.
“As an actor, I can certainly relate to creating a piece of content or being part of something that’s not well received, and how alienating that can feel,” Reynolds, 43, told The New York Times. “We had immense respect for any reservations she might have had. We don’t want to make the situation any worse for her.”
Reynolds says he even hoped his hilarious new ad would allow Ruiz to make light of the situation.
“Ads are generally disposable pieces of content,” he explained. “If you’re going to do something like this, you have to jump on the zeitgeist-y moment as it happens.”
When Peloton dropped its new Christmas ad, it was quickly met with backlash, with many calling out its supposed message of a husband wanting his fit wife to lose weight and her being “nervous” about riding an indoor bike.
But in the Aviation Gin ad, Ruiz, who looks exhausted after all those hours on the Peloton bike, is out with friends, drinking the “really smooth” gin.
“Exercise bike not included,” Reynolds captioned the video.
After being cast in both commercials, Ruiz told People in a statement that she appreciated Reynolds and his company for reaching out to her.
“Although I’m an actress, I am not quite comfortable being in spotlight and I’m terrible on social media. So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement,” she explained.
“When Ryan and his production team called about Aviation Gin, they helped me find some humour in the situation,” she added. “I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.”