It is no secret Ellen DeGeneres is a big animal lover. From her ‘adopt don’t shop policy’ to being vegan, the talk show host does her part.
DeGeneres has now made another major step by co-founding UnHide, a faux fur company that will supply consumers and the fashion industry with fur alternatives.
“I want people to stop using and wearing fur, it’s that simple. The material we use in UnHide products are soft, warm and comfortable and I hope people find it as a great alternative,” she told People.
UnHide is in partnership with The Humane Society of The United States and promises the “coziest, fluffiest and softest” faux fur blankets.
The next step for UnHide is expanding into ready-to-wear and fashion items that “provide radical transparency” throughout production.