BTS is putting its worldwide fame to good use in the K-pop group’s new role as global ambassadors for electric street racing ABB FIA Formula E Championship.

In an announcement on Wednesday, Formula E revealed its new partnership with BTS to promote electric vehicles as a means to combat climate change.

“With air pollution presenting the single largest environmental risk to human health today and causing more deaths each year than smoking cigarettes (according to the World Health Organization), both Formula E and BTS hope to inspire the next generation and millions of young fans to embrace clean energy and become future drivers of electric vehicles,” declared Formula E in a statement.

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Formula E’s hope is that BTS will influence their legions of fans to embrace electric vehicle technology.

“We are delighted to announce BTS as a global ambassador of the ABB FIA Formula E Championship. BTS has cultivated an engaged fan base that is highly passionate about social issues and we share a common desire to raise awareness of the threat of climate change,” said Jamie Reigle, CEO of Formula E.

“In partnering with BTS, we will amplify our purpose of accelerating the adoption of electric vehicles to a global youth audience. Leonardo DiCaprio, Diane Kruger, Orlando Bloom and others have joined us at previous E-Prix races, and we look forward to working with BTS to continue to promote sustainability and the electric movement,” Reigle added. “We are extremely happy to collaborate with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook to catalyze a move towards a cleaner future, faster.”

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