Prince William launched the Earthshot Prize Tuesday in a bid to repair the earth amid the ongoing climate change crisis.
The environmental prize will be given to five winners a year over the next 10 years, starting in 2021, aiming to provide at least 50 solutions to the world’s greatest problems by 2030.
RELATED: Kensington Palace Releases Adorable Photo Of Prince William And His Kids On Christmas Eve
William, who has been working on the idea for over a year, said in a statement, “The earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve.
“Remember the awe inspiring civilizations that we have built, the life-saving technology we have created, the fact that we have put a man on the moon. People can achieve great things. The next 10 years present us with one of our greatest tests – a decade of action to repair the Earth.”
A press release confirmed the multi-million pound prize would encourage “Earth’s greatest problem solvers to solve Earth’s greatest environmental problems.”
The palace also said the prize drew “inspiration from the concept of ‘Moonshots’, which since the moon landing in 1969 has become shorthand for the most ambitious and ground-breaking goals.”
Beloved natural historian Sir David Attenborough voiced the film announcing the prize.
He shared, “The spirit of the Moonshot can guide us today as we confront the serious challenges we face on earth.
“This year Prince William and a global alliance launch the most prestigious Environment Prize in history… A global prize designed to motivate and inspire a new generation of thinkers, leaders and dreamers to think differently.”
William’s announcement comes after his brother Harry launched his eco-friendly travel initiative Travalyst back in September.
