James Van Der Beek is on a mission to end “period poverty” for teenage girls unable to afford necessary products.
The former “Dawson’s Creek” star has teamed with Always to ensure that no girl is forced to miss out on any activities due to lack of period products.
According to a press release from Always, research indicates that nearly one in five girls in the U.S. have missed school because they don’t have access to products necessary to manage their periods.
“As a dad to four girls and a son, I wanted to bring awareness to an issue that most men rarely think about and inspire other fathers to take an active role in tackling it,” said Van Der Beek in a statement. “Period poverty is happening in our own communities, and the effects are far-reaching. No child should have to miss out on crucial childhood activities because they don’t have access to period products.
“When I was young, extra-curricular activities like drama not only gave me an outlet, they saved my life. And led to a career. So I’m thrilled to do whatever I can to chip away at the stigma surrounding this subject, spark conversations, and help increase access to period products so that girls can stay involved in the confidence-building activities they love without fear or needless shame. Join us, and together we can make a big impact.”
Speaking with Page Six about his involvement in the campaign, Van Der Beek admitted that the problem isn’t something he had previously been aware of.
“I was really impressed that they asked a man to step up to this campaign… I am a typical dumb guy, I did not know one in five girls deal with ‘period poverty’ in the U.S.,” he explained.
“This is prepping me for my daughters 1,000 per cent… to put myself in the scenario where I would have to miss practice or school because of something that happens naturally is insane.”