Walmart is taking some serious heat due to a since-deleted tweet about late actor Paul Walker that some found to be wildly insensitive.
It all started innocently enough, with a Twitter user sharing some excitement over the retailer selling Pillsbury cinnamon rolls with pink strawberry icing.
A followup tweet featured a GIF of a wild car chase, with the caption, “me racin to the nearest Wally World.”
Walmart’s social media team caught wind of the tweet and offered a response: “Hey, Paul Walker. Click it, or ticket.”
While fans of the Comedy Central series “Workaholics” will recall that particular line from the show, many Twitter users were shocked, given that the “Fast & Furious” star died in a car wreck in 2013.
Walmart has since deleted the tweet, but that didn’t mute the outrage from fans of the late actor.
Following the backlash, Walmart issued an apology.
“We apologize to Paul Walker’s family, friends and fans,” the retailer said in a statement to TMZ. “The tweet was posted in poor judgment and has been removed.”