It’s been 20 years, and the famous “Whassup” Budweiser ad is getting a refresh.
On Monday, Budweiser Canada unveiled its new Super Bowl LIV ad in partnership with Uber, exclusively airing in Canada.
The ad features smart home devices talking to each other and saying the iconic “Whassup” catchphrase, along with a message about drinking responsibly and not getting behind the wheel of a car while intoxicated.
“We’re excited to be bringing ‘Whassup’ back after 20 years with a modern twist, while simultaneously sending a vital message around making the smart decision to not drive impaired,” Mike D’Agostini, director of marketing for Budweiser Canada said. “We’re thrilled to be working with a premier partner like Uber and proud to be taking the opportunity to use such a massive platform to urge Canadians to choose a smarter way home.”
Uber’s head of marketing, Lindsay Liptok added, “Uber is committed to helping eliminate impaired driving. We’re encouraging Canadians to make responsible choices to help ensure the safety of everyone on the road. We’re pleased to work with Budweiser Canada to make it easy to find a smart ride home and help prevent the risks and dangers of driving under the influence.”
When the ad airs during the Super Bowl on Feb. 2, it will feature a promotional code for Uber in order to help viewers get home safely.