CMT is standing behind female country artists.
The Country Music Television network announced Tuesday that all of its music video programming will consist of 50 per cent female artists going forward.
“Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists,” they tweeted. “That means 50/50. #CMTEqualPlay.”
“Time is really up in 2020! All the talk around what can be done to support females in country music needs to transform into action, once and for all,” said CMT senior vice president Leslie Fram. “At CMT, we are stepping up our own commitments, in addition to our work through the CMT Next Women of Country franchise, and will be announcing a new initiative in the coming weeks that will spark this much-needed change in our industry.”
This announcement comes just one week after Fram appeared in an episode of “Full Frontal with Samantha Bee” to investigate the issue of sexism in country music alongside country stars Brandi Carlile, Tanya Tucker and Margo Price.
Kelsea Ballerini and Kacey Musgraves also weighed in on the gender gap in country music last week, after a Michigan radio station revealed they cannot play back-to-back songs by a female artist, even if the female is in a group with males.
When ET Canada recently caught up with Little Big Town, band member Philip Sweet expressed his opinion on the matter, telling us, “We should have a great balance of male and female. Because you know, everyone has great stories to tell. And there’s so much great music being made by females that we’re not hearing.”