The Weeknd is bruised, battered and bloodied in his fast-paced new video for “Blinding Lights”, the single he released back in November.
Directed by Somesuch & Co. – which has directed videos for such artists as Calvin Harris and Zayn Malik – the “Blinding Lights” video begins with a closeup of The Weekend cackling hysterically, his face cracking into a blood-drenched smile.
The rest of the video takes viewers through the progression of events that led him to be in that state, a wild night in Las Vegas that includes high-speed automotive manoeuvres, plenty of dancing and an unfortunate encounter with a pair of nightclub bouncers that does not end well for our hero.
In one memorable scene, The Weeknd is driving a Mercedes Benz convertible through the streets of Vegas — a sleek bit of product placement, given that he originally teased the “Blinding Lights” video in a brief teaser for Mercedes’ new electric EQC back in November. Watch: