Isaiah Mustafa, the Old Spice Guy, is back and better than ever.

The actor, who starred in the iconic “Smell Like a Man, Man” campaigns, rejoined the brand for a new round of ads and this time he’s a dad.

On Thursday, Old Spice debuted the new “Smell Like Your Own Man, Man” campaign, with two new ads starring Mustafa and his son who played by “Straight Outta Compton” actor Keith Powers.

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The new Ultra Smooth lineup is designed for “guys who prefer subtle scents but seek superior performance and dermatologist-tested formulas.”

 

Mustafa’s line of ads premiered in February 2010, and the original “The Man Your Man Could Smell Like” even won an Emmy for outstanding commercial. In 2015, Terry Crews took over.

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