Ellen DeGeneres revealed Secret’s Super Bowl ad “The Secret Kicker” on Monday.
The commercial will highlight equal opportunities for women everywhere and includes a number of high-profile female athletes.
The #KickInequality ad features U.S. women’s soccer stars Carli Lloyd and Crystal Dunn taking part in an intense football game, but their identities aren’t revealed until the very end.
“More than two-thirds of girls believe that society doesn’t encourage women to play sports,” Secret associate brand director Sara Saunders said in a statement. “We’re setting out to change this notion by spotlighting world-class female athletes on a field where gender equality is not yet the norm. Whether or not a woman wants to play football, shouldn’t she at least be able to consider it a possibility? We believe that there are some things women shouldn’t have to sweat — and equal opportunity is one of them.”
Last year, Lloyd made headlines when she kicked a 55-yard field goal at an NFL practice between the Philadelphia Eagles and Baltimore Ravens.
Lloyd added, “And I am thrilled that a brand like Secret is bold enough to make a statement like this during such a major moment in sports. While I’ve been vocal about my ambitions to play football professionally, this message is so much bigger than football — it’s about showing to women and girls that it’s okay to set big goals for themselves and to aspire to be more than what they think is possible. I want to show people what a truly equal world can look like, and ‘The Secret Kicker’ does just that.”
