Mr. Peanut fans breathed a sigh of relief after Planters revealed the iconic 104-year-old nut hadn’t actually died during their Super Bowl 2020 ad Sunday.
A previous teaser went viral after Mr. Peanut sacrificed himself in the clip.
The latest commercial then saw fellow mascots Kool-Aid Man and Mr. Clean, as well as actors Matt Walsh and Wesley Snipes, who were all saved by Mr. Peanut, gather to say their goodbyes at his funeral.
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As Kool-Aid Man’s tears fell on the character’s grave, “Baby Nut” was born, with the character’s voice saying: “Just kidding. I’m back.”
Fans weren’t sure what to think about the whole thing, especially when they saw #BabyNut trending.
See some of the reaction below.
Explaining their idea, Mike Pierantozzi, group creative director of VaynerMedia, recently said: “We started talking about how the internet treats when someone dies — specifically, we were thinking about fictional characters, [like when] Iron Man died [in ‘Avengers: Endgame’]. When Iron Man died, we saw an incredible reaction on Twitter and on social media.”
He added, according to MSN: “It’s such a strange phenomenon. We did the unthinkable: we created a program and an idea where Mr. Peanut dies, and dies specifically sacrificing himself for his friends, which has always been a tenet of who he is and what he does — he always puts others first.”
