NEW YORK (AP) — Rocker Billy Idol is the face of an anti-idling campaign launched Thursday in New York City.
“Billy never idles, so why should you?” the ’80s MTV star growls in a public service announcement intended to shame New Yorkers into shutting the engine off.
The platinum-haired British American singer of “White Wedding” led a chant of “Shut it off! Shut it off!” at a news conference announcing the campaign in front of City Hall.
City officials said the $1 million #Billyneveridles campaign will include billboards, TV and radio spots and social media ads.