Lenny Kravitz just got even cooler.

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On Tuesday, Saint Laurent creative director Anthony Vaccarello announced that the 56-year-old music icon has been named as the new face of the French luxury fashion house’s Fall/Winter 2020 campaign.

The campaign, directed by British fashion photographer David Sims, features Kravitz in a series of black-and-white shots where he is seen posing in a different silky button-ups and black trousers.

Related: Saint Laurent Debuts SS20 Campaign Starring Rami Malek

Kravitz takes over the campaign after Keanu Reeves, who acted as the face of Saint Laurent’s Fall/Winter 2019 menswear campaign.

Photo: Saint Laurent
Photo: Saint Laurent

The new addition of Kravitz seems fitting with the musician’s daughter Zoe Kravitz starring in previous campaigns with the brand.

The fashionable father-daughter duo also sat front row at the Saint Laurent runway show at Paris Fashion Week Womenswear Fall/Winter 2020/2021.

Photo: Getty Images
Photo: Getty Images
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Spotted At Paris Fashion Week