Kanye West To Bring Yeezy Brand To Gap, A Deal That Was Years In The Making

Kanye West is bringing his Yeezy brand to Gap.

The rap superstar will design adult and kids’ clothing that will be sold at the chain’s stores next year. Yeezy is best known for pricey sneakers that sell out online quickly. But Yeezy footwear, made with sneaker company Adidas, won’t be sold at Gap stores.

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San Francisco-based Gap Inc., whose sales are dwindling, hopes the deal will keep it relevant with shoppers. For Yeezy, being in more than 1,100 stores worldwide could get the brand in front of more people.

On Friday, West tweeted a photo of what the collaboration might look like: bright coloured hoodies, jackets and T-shirts.

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West has a history with Gap. He worked at one of its stores in Chicago as a teenager. And he told Vanity Fair magazine back in 2015 that he wanted to be creative director of the brand.

As part of the deal announced Friday, Yeezy will receive royalties and possibly Gap stock if the line sells well.

Shares of the retailer jumped 16per cent in premarket trading. With West later tweeting that stocks surged 42 per cent.

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And it turns out that West’s deal was years in the making.

Coming from an unlikely source, Patrick Schwarzenegger revealed that West told him about trying to get the line in Gap while Yeezy was still a new company.

“COOL STORY: I had the chance to meet & have little meeting/convo with Kanye about 5 years ago. He told me about his clothing company he was working on etc etc. He legit told me he was doing all this work on clothing so that one day he could partner with The Gap. Wild to see this,” he revealed.

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