Jason Voorhees is trying to save lives.
This month, New York’s Ogilvy Health advertising agency put out a funny COVID-19 PSA starring the “Friday the 13th” killer.
In the video, Jason says, “It’s not easy. The mask kind of makes people feel uncomfortable. I wish everyone could see me for who I am.”
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Wearing a mask has proven to be an easy and important way to stem the spread of the #coronavirus, yet many New Yorkers still aren't doing it. This is especially true of younger people who may feel invincible to #Covid19. How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don't preach. Don't fear-monger. Do the opposite. Make them smile, engage and share with their peers. As the tri-state area begins to open, Toby Trygg, Executive Creative Director at Ogilvy Health, aligned with the talented folks at @chimneygroup to help create this timely PSA. #Ogilvy #OgilvyHealth #AgencyLife #AdLife #PSA #PublicHealth #Creative
I’m just trying to fit in,” he adds. ‘I know … the whole chainsaw thing … I get it. But behind the mask, I’m just a regular guy.”
The Ogilvy Health Instagram post encourages people to share the positive message in order to promote mask wearing during the COVID-19 pandemic.
“Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage, and share with their peers,” the agency writes.