The Weeknd enters the world of anime in the music video for “Snowchild”.

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The Weeknd visited his demons in the new visuals. Anime has often served as a better-animated tool for storytelling than American cartoons.

The Canadian singer effectively used anime-style artwork to illustrate deep meaning in the “Snowchild” video.

He teased the song’s release on Tuesday morning. A 20-second snippet on Twitter has already generated more than a half-million views.

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“Snowchild” serves as track number five from The Weeknd’s acclaimed fourth studio album, After Hours. The album topped charts in more than 20 countries including Canada, Mexico, U.K. and the U.S.