Jennifer Garner, Khloe Kardashian, Kristen Bell, and Kerry Washington are among the celebrities taking part in the #ChallengeAccepted trend on Instagram.
Ladies have taken on the challenge by sharing a black and white photo of themselves, usually alongside a caption about lifting one another up, not tearing them down.
The likes of Cindy Crawford and Eva Longoria also took part in the challenge after receiving nominations.
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Challenge accepted @jennychohair. Thankful for u, and all the women we know. All of them "Shapers". To quote @adamgrant : " 'Shapers' are independent thinkers: curious, non-conforming, and rebellious. They practice brutal, nonhierarchical honesty. And they act in the face of risk, because their fear of not succeeding exceeds their fear of failing." #womenempowerment #womensupportingwomen
An Instagram spokesperson said of the trend Monday, according to the New York Times: “The trend is still picking up with usage of the hashtag on Instagram doubling in the last day alone.”
“Based on the posts, we’re seeing that most of the participants are posting with notes relating to strength and support for their communities.”
The #ChallengeAccepted hashtag was also used back in 2016, with people sharing black and white photos to spread a message of cancer awareness.