Taylor Swift is letting her fans in on all of the secrets hidden in her “Cardigan” music video.
In the latest episode of “Vevo Footnotes”, Swift discusses the deeper meaning behind “Cardigan”, as well as her new album.
“I was inspired by the feeling of isolation and how that can be either freeing or terrifying,” says the singer.
“I view folklore as wistful and full of escapism. Sad, beautiful, tragic. Like a photo album full of imagery, and all the stories behind that imagery.”
The video opens with Swift paying tribute to her grandfather, Dean, by featuring a photograph of him.
Dean is also referenced in the song “epiphany” on the album.
Elsewhere, the hands on the clock above her magical piano are set to 1 and 3. As Swifties know, the Grammy-winner’s favourite number has always been 13.
Swift also breaks down the scenes of nature that occur in the video, explaining that the forest represents “the evergreen beginning of a relationship where everything seems magical and full of beauty,” while the ocean stands in for the “isolation and fear involved while a relationship is breaking down.”
Because of COVID-19, a health inspector was on site while the video was being shot, meaning that Swift did her own hair and make-up to help with social distancing.
folklore is currently at No. 1 on the Billboard 200 albums chart for a third week, marking the first album by a woman to spend its first three weeks at No. 1 since 2018.