Cindy Crawford and Kaia Gerber are showing off their mother-daughter modelling prowess.

The duo are among 100 different cover stars who front Vogue Italia’s September issue.

Crawford’s cover sees the iconic model looking agelessly beautiful while sporting a grey winter coat.

Meanwhile, Crawford’s 18-year-old daughter wears a grey tank top and matching underwear in her own jaw-dropping cover.

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100 covers, 100 people, 100 stories, 100 cover stars for the September Issue of Vogue Italia, on newsstands today. Photographed by @Mark_Borthwick and styled by @mr_Carlos_Nazario. Discover more via link in bio. #VogueItalia100 —— “At times like these human beings can do one of two things: shut up or shout. Last April, when we decided to leave our cover white, we were convinced that silence was the right message of respect and reserve” says Vogue Italia’s Editor-in-Chief @EFarneti. “Now, instead, with the onset of a new season that will in many ways be crucial, we think this is the moment to raise our voices and talk about hope and beauty. For the first time, we have shot and printed 100 covers. Each of them is dedicated to an individual protagonist. It is the portrait of a community that, having waited diligently, now finds itself making a fresh start”. The creative director @FerdinandoVerderi, who conceived the project, explains the process: “Almost a performance lasting days, with its succession of photo shoots and its artistic essentiality. The idea is very simple: more is more.” tells Verderi. “A challenge to the canons of quantity with which fashion has always measured itself. A celebration of diversity and uniqueness, a desire for rebirth that, once printed, becomes a collective experience. We shot the 100 cover stars individually in a simple studio in NY with Mark Borthwick, the historic Vogue Italia figure who returns after decades. We casted 100 people with interesting stories, talented people in the most diverse fields, icons of the past, people who have nothing to do with fashion, of all ages. We then asked each of them to tell us the story of their life in a minute. A project that aims to become a document of our times”. —— Full credits: Editor-in-chief @EFarneti Creative director @FerdinandoVerderi Casting Directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio Hair @Jawaraw @artpartner using @dysonhair Makeup @SusieSobol_makeup @julianwatsonagency Post Production @SipkeVisser @frisianpost On set production @Alexispf @apstudioinc Street casting @Nicola.Kast

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“My favourite part of being a human is that your brain can never get too full,” says Gerber in the video version of her cover.

“I think your life story isn’t ever over because even after you’re gone it continues because being a person is the way that you affect people and that never really goes away, at least I hope,” adds the “Sister Cities” actress.

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Vogue Italia editor-in-chief Emanuele Farneti said that the unique cover concept comes as an opportunity “to raise our voices and talk.”

“At times like these, human beings can do one of two things: shut up or shout,” he wrote on Instagram.

“Last April, when we decided to leave our cover white, we were convinced that silence was the right message of respect and reserve,” continued Farneti in reference to the coronavirus pandemic, which devastated parts of Italy.

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“Now, instead, with the onset of a new season that will in many ways be crucial, we think this is the moment to raise our voices and talk about hope and beauty,” he added. “For the first time, we have shot and printed 100 covers. Each of them is dedicated to an individual protagonist. It is the portrait of a community that, having waited diligently, now finds itself making a fresh start”.

Vogue Italia’s September 2020 issue is available on newsstands now.

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Meet Your 2020 September Issue Cover Stars