With theatrical movie releases being pushed back during the pandemic, the upcoming James Bond film “No Time to Die” was considering skipping the traditional release in cinemas and heading straight to a streaming platform.

That was, until the streamers heard the eye-popping price that the film’s studio, MGM, wanted to skip a theatrical release.

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According to Variety, “The studio was said to be looking for a deal of roughly $600 million.”

The report added that it was “a price tag that was deemed too rich for two of the free-spending streaming services.”

Netflix, Apple TV+ and a few others were being considered.

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A spokesperson for MGM said, “We do not comment on rumours. The film is not for sale. The film’s release has been postponed until April 2021 in order to preserve the theatrical experience for moviegoers.”

“No Time to Die” was originally set to be released in April 2020, but was then pushed back to Nov. 2020. It is currently set for April 2, 2021, but that date could also be pushed back if circumstances warrant.

Prior to the pandemic, the theatrical release of “No Time to Die” was estimated to bring in a box-office gross in excess of $1 billion.