Ryan Reynolds’ Christmas sweater is getting immortalized in LED light-form in support of SickKids.
Reynolds is uniting once again with The Hospital for Sick Children (SickKids) in hopes of raising money to help children in Toronto and across Canada.
Puppies. Ugly Sweaters. An NHL star who’ll eventually stab me in the face with a rusty skate. All for the love of @sickkids. Thank you @SamsungCanada for pitching in and huge thanks to @AM34. https://t.co/ygeVztNgfE pic.twitter.com/H3KVKBLUJm
— Ryan Reynolds (@VancityReynolds) December 4, 2020
“The Ryan Reynolds festive holiday sweater campaign is set to return to The Hospital for Sick Children,” a press release obtained by ET Canada explains. “This year, Ryan and friends have planned something bigger and brighter for patient families and the City of Toronto.”
Did you notice elves working at our University Ave. entrance? Though the holiday train lights have been well-loved by many for years, it's time to welcome a fresh display to kick off the #HolidaysAtSK. Coming soon: something REALLY tall with thousands of festive-coloured lights! pic.twitter.com/vmTFhafDYA
— SickKids_TheHospital (@SickKidsNews) December 4, 2020
“The holiday train lights that, for decades, have lit up the University Avenue face of the hospital have been replaced by a giant 20-foot replica of Ryan’s festive sweater in 5,000 LED lights,” the statement adds. “Ryan and his festive sweater have been creating holiday memories and laughs for the past three years and this is the second year it has helped raise money for SickKids.”
The inaugural lighting took place at 4:30 p.m. ET/1:30 p.m. PT. The lights will shine from Friday through New Year’s Day, Jan. 1, 2021.
Additionally, Reynolds will release a video with longtime sweater buddy, Auston Matthews of the Toronto Maple Leafs, who once again donned the red, green and gold for SickKids.
Last year’s online fundraising campaign raised more than $315,000 for SickKids in just four days. The 2020 campaign will run until Christmas Eve. All individual donations made before midnight on Dec. 24 will receive a corporate match up to $100,000.
And by the end of the campaign, the online #SweaterLove raised more than $600,000. More than $500,000 was raised via one-time donations online, new monthly donors and donations from 17 countries around the world.