Percy “Master P” Miller and former NBA All-Star, Baron Davis, are hoping to become the new owners of Reebok.
The pair are “in negotiations” to acquire the sportswear company, according to NBA reporter Eric Woodyard.
Percy "Master P" Miller confirms to ESPN that he's in negotiations to acquire Reebok with ex-NBA guard Baron Davis.
"These companies have been benefiting off us, this could be history for this company going Black-owned," Miller tells ESPN.
— Eric Woodyard (@E_Woodyard) December 28, 2020
The music mogul and the basketball icon would be taking over ownership from Adidas, who bought the company in 2005.
According to Forbes, the asking price stands at around $3 billion ($2.4 billion USD).
“I think Reebok is being undervalued. I left Nike as a 22 year old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete.” said Davis, speaking to the outlet. “I want the people I know athletes, influencers, designers, celebs to sit at the table with me.”
Miller added, “As we focus on turning Reebok into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community that built this company.”