A UK NHS boss is reminding influencers who use social media about their “duty of responsibility,” after Gwyneth Paltrow discussed her long COVID-19 regime on her Goop blog.

The “Avengers: Endgame” star recently revealed how contracting the virus had left her with “some long-tail fatigue and brain fog.”

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Taking to her website, the 48-year-old actress explained how regular intuitive fasting, infrared saunas and a mainly ketogenic diet has helped her to feel better. 

“Everything I’m doing feels good, like a gift to my body. I have energy, I’m working out in the mornings, and I’m doing an infrared sauna as often as I can, all in service of healing,” she wrote. 

In response, NHS director Stephen Powis argued that some of Paltrow’s methods were “really not the solutions we’d recommend.”

“Like the virus, misinformation carries across borders and it mutates and it evolves,” he noted. “So I think YouTube and other social media platforms have a real responsibility and opportunity here.

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“In the last few days I see Gwyneth Paltrow is unfortunately suffering from the effects of COVID. We wish her well, but some of the solutions she’s recommending are really not the solutions we’d recommend in the NHS.”

The professor added, “We need to take long COVID seriously and apply serious science. All influencers who use social media have a duty of responsibility and a duty of care around that.”

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ET Canada has reached out to Goop for comment, but they will not be releasing a statement.

Questions about COVID-19? Here are some things you need to know:

Health officials caution against all international travel. Returning travellers are asked to self-isolate for 14 days in case they develop symptoms and to prevent spreading the virus to others.

Symptoms can include fever, cough and difficulty breathing — very similar to a cold or flu. Some people can develop a more severe illness. People most at risk of this include older adults and people with severe chronic medical conditions like heart, lung or kidney disease. If you develop symptoms, contact public health authorities.

To prevent the virus from spreading, experts recommend frequent hand-washing, wearing a mask and coughing into your sleeve. They also recommend minimizing contact with others, staying home as much as possible and maintaining a distance of two metres from other people if you go out.

For full COVID-19 coverage from Global News go to Globalnews.ca.