Sting is singing out for an important cause.
The singer has lent his vocals to a new campaign which promotes the importance of hiring people with Down syndrome for jobs.
The 69-year old star joined forces with Italian nonprofit CoorDown for a new song called “The Hiring Chain” in honour of World Down Syndrome Day.
The powerful accompanying music video begins with a woman with Down syndrome named Simone working in a bakery.
I’m honoured to be a part of this year’s World Down Syndrome Day campaign. Do your part, start the Hiring Chain today. #WDSD21 # WorldDownSyndromeDay #HiringChain. pic.twitter.com/ar6Mp6Tytm
— Sting (@OfficialSting) March 12, 2021
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After seeing Simone doing her job, a lawyer is inspired to hire John, a man with Down syndrome.
As the video continues, more and more employers hire people with Down syndrome.
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Sharing the video on Twitter, Sting wrote, “I’m honoured to be a part of this year’s World Down Syndrome Day campaign. Do your part, start the Hiring Chain today. #WDSD21 # WorldDownSyndromeDay #HiringChain.”
