Following his performance of “Company”; at the Billboard Music Awards, where he took home the statue for Top Male Artist, Justin Bieber has finally unveiled the song’s long-awaited video.
Directed by The Biebs’ personal videographer Rory Kramer, the “Company”; video is compiled from rare, behind-the-scenes footage captured over the last year, providing fans an intimate glimpse into his creative process and offstage life.
“Personally, I love this video because it’s an honest look at my journey,” says Bieber. “The process of putting together this album and this tour — surrounded by people I love to be with — has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it’s really all for you.”;
Bieber is currently in the midst of his Purpose World tour, which stops in Winnipeg on Saturday.