The Duke and Duchess of Cambridge want people to mind their mental health.
On Friday, Prince William and Kate Middleton led off a U.K. national radio broadcast for Mental Health Awareness Week.
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The “Mental Health Minute” also featured words from celebrities like David Beckham, Dame Shirley Bassey, Joanna Lumley, singer Anne-Marie, chef Jamie Oliver, and actor Charles Dance.
The 2021 #MentalHealthMinute 📻
Featuring incredible voices including @KensingtonRoyal, David Beckham, Dame Shirley Bassey, Joanna Lumley and many more, and written by @HussainManawer in support of #Shout85258.
Over 500 UK stations united to play this important message ✨ pic.twitter.com/nhH1jJTApn
— Shout 85258 (@GiveUsAShout) May 14, 2021
The Mental Health Minute message is in support of the Shout 85258 text message helpline in the U.K., which was developed by William and Kate’s Royal Foundation.
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It's almost time for the #MentalHealthMinute 💙
At 10:59am every radio station in the UK will play an important message in support of #Shout85258, encouraging us all to keep the conversation on mental health going.
Make sure you tune in 📻 #MentalHealthAwarenessWeek pic.twitter.com/d68EwbinWK
— Shout 85258 (@GiveUsAShout) May 14, 2021
According to People, the message was expected to reach an audience of over 20 million people across 500 stations in the U.K.