Rihanna is ready for a “new era of travel”.
The global superstar teamed up with RIMOWA for a cinematic ad highlighting the suitcase company.
Other stars to appear in the spot included LeBron James, Roger Federer and Patti Smith, who doubles as narrator.
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The luxury brand aimed to highlight how travel has changed after the pandemic and how it will shape globe trotting in the future.
Hugues Bonnet-Masimbert, CEO at RIMOWA, said the video series will promote “purposeful travel.”
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Little surprise but the creative direction was handled by Rihanna with Gray Sorrenti shooting in collaboration with creative agency Anomaly Berlin.
Rihanna’s own Savage X Fenty Show Vol. 3 will drop on Amazon Prime Video on Sept. 24.
