Louis C.K. has sparked backlash after an ad plugging his new standup comedy special aired while “Saturday Night Live” was being broadcast over the weekend.

Louis previously admitted multiple accusations of sexual misconduct.

READ MORE: Louis C.K. Releases New Standup Comedy Special

The ad, which aired around 10 minutes into “SNL”, promoted the comedian’s new show “Sorry”.

Many criticized “SNL” and NBC on Twitter.

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In a press release, the comedian wrote, “I am very proud of this show and I feel confident that you will laugh fourteen or more times during it. It is, so far, my favourite show that I have personally generated.”