When your parents are Jude Law and Sadie Frost, a career as a model is all but assured. So it should come as no surprise to learn that Rafferty Law, 16, is a featured model in the new promotional short for Tiger of Sweden.

“To be above the cut, you have to think a little different,”; he says at the 1:20 mark, loosely evoking the famous Apple tagline.

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Rafferty Law was also featured in a British Vogue shoot last year.

Rafferty’s parents divorced in 2003. His father’s most recent film is Dom Hemingway, which premiered at TIFF this fall. The trailer can be viewed here.