Zendaya is the latest celeb to star in a Super Bowl ad.
The “Euphoria” star, aka. “Sally,” features in Squarespace’s commercial where she dances on the beach in a modern take on a mermaid with a blue dress adorned with seashells. She even shows off red hair.
Narrator André “3000” Benjamin tells viewers, “Sally sold seashells by the seashore. But the seashells didn’t sell so well, so Sally set up a seashell store on Squarespace.
“So, her seashells started selling,” Benjamin adds as business gets better. “Sally was such a seaside sensation, she also sold swanky seashell accessories, seashells serenity sessions, savory seaside snacks, even seashell excursions.”
He explains how “Sally” eventually “sailed into the setting sun as a seashell celebrity,” as the actress shrugs, “Shucks.”
Zendaya tells People of the ad: “I’ve been a Squarespace user for a while, so I’m familiar with the brand on a personal level. So when they came to me with the idea to modernize the tongue twister ‘Sally Sold Seashells by the Seashore’, I was drawn to it.
“I was incredibly excited to have the opportunity to work and create with Edgar Wright and André 3000. I really enjoyed working with Edgar Wright as I am a big fan of his work. He’s lovely in person and a dream to work with.
“The location was absolutely beautiful and soothing and it was a set filled with very creative energy,” Zendaya adds.
Her comments come after a 10-second preview clip was released.
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“2.13.22 🏈 #Squarespace presents: Everything to S̶h̶e̶l̶l̶ Sell Anything. Starring #Zendaya … stay tuned for more. 👀,” Squarespace teased on Instagram.
Zendaya’s Squarespace commercial is her first Super Bowl ad, but surely not the last.
The full commercial will air during the Super Bowl on Feb. 13.
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Other highly anticipated ads coming include Arnold Schwarzenegger for BMW, Eugene Levy for Nissan and Lindsay Lohan‘s Planet Fitness ad.