Pamela Anderson is promoting eating vegan to celebrate Valentine’s Day 2022.

Anderson and People for the Ethical Treatment of Animals (PETA) have teamed up for a Valentine’s Day ad promoting eating vegan, along with a new box of vegan chocolates. A 3,400 square-foot billboard was taken out in New York City’s Times Square for the steamy campaign.

PETA billboard featuring Pamela Anderson’s Valentine’s Day 2022 eating vegan campaign.
PETA billboard featuring Pamela Anderson’s Valentine’s Day 2022 eating vegan campaign. — Photo: Courtesy of PETA

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Pamela Anderson
Pamela Anderson — Photo: Courtesy of PETA

The 25-inch-wide limited-edition heart-shaped box includes four flavours of vegan chocolate and a steamy boudoir photo of Anderson.

“I believe that having a big heart is the sexiest thing in the world,” Anderson says in a press release. “And a whopping 67 per cent of people report a boost in bedroom performance after going vegan.”

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The limited-edition box includes 110 dark chocolates. The flavours included are cherry, green tea lemon, lavender and raspberry.