Pamela Anderson is promoting eating vegan to celebrate Valentine’s Day 2022.
Anderson and People for the Ethical Treatment of Animals (PETA) have teamed up for a Valentine’s Day ad promoting eating vegan, along with a new box of vegan chocolates. A 3,400 square-foot billboard was taken out in New York City’s Times Square for the steamy campaign.

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The 25-inch-wide limited-edition heart-shaped box includes four flavours of vegan chocolate and a steamy boudoir photo of Anderson.
“I believe that having a big heart is the sexiest thing in the world,” Anderson says in a press release. “And a whopping 67 per cent of people report a boost in bedroom performance after going vegan.”
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The limited-edition box includes 110 dark chocolates. The flavours included are cherry, green tea lemon, lavender and raspberry.