Snoop Dogg has gone meta.

On Friday, the rapper released his brand new “House I Built” virtual music video, the first produced in the Sandbox Metaverse.

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In the vid, Snoop appears as a blocky digital avatar, performing at a virtual concert, touring his mansion and partying in a series of other virtual environments.

“The ‘House I Built’ track draws a parallel between how I’ve constructed my life and career and how I’m building out my Snoopverse virtual world in The Sandbox,” Snoop said in a statement. “Whether in the Metaverse or the universe, it’s about keeping it real, being yourself and making the most of every opportunity.”

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Also featured in the video are artists Blondish and Steve Aoki, and it was created using VoxEdit and Game Maker.

The rapper will also be performing a Metaverse concert later this year.

“House I Built” is featured on Snoop’s latest album BODR, which was released in February.