Fans with an appetite for Kedrick Lamar’s next album just got a big taste.

On Sunday, the rapper dropped the new single “The Heart Part 5” from his upcoming album, along with a mind-blowing music video in which he transforms into some very famous and infamous Black men.

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Sampling Marvin Gaye’s “I Want You”, the video opens with the quote, “I am. All of us,” attributed to Oklama, a nickname Lamar has recently been using.

“Thirty millions later, my future favours/The legendary status of a hip-hop rhyme saviour,” Lamar raps on the track. “Travel round the atlas in this spaceship candy-coated/My day shift’s been devoted to f**kin’ up bundles of paper.”

While he performs, seated in front of a burgundy backdrop, Lamar transforms by AI deepfake technology into OJ Simpson, Will Smith, Jussie Smollett, Kobe Bryant, Kanye West, and Nipsey Hussle.

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The deepfakes are credited to Deep Voodoo, a studio run by “South Park” creators Trey Parker and Matt Stone.

Parker and Stone are also teaming up with Lamar to produce a new live-action comedy film written by Vernon Chatman.

“The film will depict the past and present coming to a head when a young [B]lack man who is interning as a slave re-enactor at a living history museum discovers that his white girlfriend’s ancestors once owned his,” the official description of the project reads.

In April, Lamar announced that his next album, Mr. Morale & the Big Steppers, will be released on May 13, 2022.